“Advertising is the fine art of making you think you have longed for something all your life that you never heard of before”
In the factories they make various facial products, calling them the “Miracle Cream”, etc. But in advertisement, they sell confidence. That is but the basic of advertising. Advertising is an art of persuasion; not a list of unattractive, dry information. Taking a closer look, one might realize most advertisements never do include detailed product information.
Instead, they blind the viewers with flashy computer-generated graphics, show users of the product in joy and thus successfully persuading them to purchase the product. Watch a few advertisements and look how people seem to be in bliss or in love with their product. They advertise a false sense of happiness through their models or actors with the bazillion voltage smile complete with snow white teeth. These images tend to elicit similar feelings in their viewers, which people start to associate such emotions with the product. In order to achieve such emotional satisfaction, the public are hoodwinked into purchasing the products. Many of these items are thrown aside a few weeks after acquisition. The purchase itself had filled the consumer’s emotional hollow. The process repeats again and again around the world.
In the present day, we are so inundated with the new that we don’t find it weird to buy iPhone after iPhones, estimated to come up with a newer hardware version every 2 years. While their old phones are still working properly, they buy what the newer and better has to offer. While the original intent of buying a phone is to communicate across long distances, mobile phones have evolved so much that they no longer resemble their counterparts 10 years ago. Industries have changed our views and slowly coaxed us into buying and accepting such devices into our lives – but is it really necessary to keep in contact with the world every minute by updating your status?
Advertisements are not the only driving force. As human beings, we tend to have this underlying pride that pushes us to keep purchasing fashionable items so that we don’t look bad or outdated in the society. If clothes were initially invented to keep us warm, fashion should not play a huge role. Through some particular kink in human psychology, we are inclined to look the best we can as we know it. Do we actually need to look the best we can everyday in fashionable clothing? But isn’t looking presentable one of the earliest things we learn in life taught by parents and teachers alike. The industries need not step in give it a push.
Children learn since young in schools. However, our schools are set up in systems that teach our young people to be the workers and consumers of the future, they don’t have to teach us to become creative and observant human beings that are able to think for themselves. We have grown to accept everything the mass media throws at us, do what our employers and superiors command and buy what advertisements tell us to.
In conclusion, advertisements are not the only one contributing to this situation. The way our community had evolved to boost economic growth have also played a part in it. Furthermore, there are more factors that modify the response of public to the advertisements of individual companies. Such factors include brand reputation, quality of advertisements, product quality and pricing. However, it is not wrong to say that advertisements do encourage products which people don’t really need.
P.S: It’s my first time choosing such a topic…